A b2b guidebook for manufacturers to uphold Bowers&Wilkins’ brand values.

“Great sound is everything. Everything else follows.”

Client

My Role

Created for automotive manufacturers who were integrating Bower&Wilkins products into luxury vehicles—this 30-page brand guide was designed to reflect the aspirations of the brand and it’s end users.

Specific attention was paid to how we brought the company’s philosophy throughout page graphics and text layouts. Of note was how we used an abstracted equalizer graphic to playfully nod to section location and our clients’ dedication to great sound.

Team Roles:

Native Design—Provided creative direction, project and account management