About the project
The Audience Personas project was an enormous multi-pronged effort that resulted in thousands of audience persona portraits processed through a custom-built internal system that streamlined a previously laborious exercise.
From the origins, I was responsible for developing the value proposition for undertaking a complete revamping of how the College of Communication shot and utilized photography across all marketing media. From coordinating with subjects and stakeholders, to defining the photography style, art direction and photographing hundreds of people, I conceived a streamlined system that processed thousands of photos—all culminating in an easy-to-use library and responsive templates that showcased the diversity of SMC
Throughout this multi-year project, I maintained several key principles to measure success against: