Representing five years of in-house design efforts to define and modernize the Saint Mary’s College brand

Joining the communication department team in 2015, I was initially brought on as a print/digital designer and over time I grew professionally and shifted my role to focus primarily on UX research and design. It became my responsibility to coordinate and lead all efforts to streamline and modernize Saint Mary’s College website and digital content.

As part of my role, I collaborated with various departments to understand their needs and plot the best path forward that accomplished their goals while aligning with the SMC brand—ensuring that not only the design felt consistent but also accomplished the college’s diverse goals.

During my tenure at SMC, it brought me a lot of fulfillment each time I was able to streamline previously laborious efforts in record time—saving countless hours of work for dozens of employees. I utilized my keen eye for design and photography as well as my technical coding abilities to truly define, transform and advance everything I touched.